I studied graphic design for five years, two years at East Ham College of Technology, where I gained a DATEC Diploma in Graphic Design. I then went on to study for a further three years at Ravensbourne College of Art and Design and graduated with a 2:1 BA Hons in Graphic Design.
Before I went freelance in 2003 I spent many years working in design consultancies and advertising agencies, honing my skills in branding, print and web design, working alongside fellow designers and onto leading great design teams.
I have been privileged to work with interesting, varied clients, originating and refining local and global brands - invaluable experience that gave me the breadth and knowledge in the vast area of design and perfect for my decision to enter the freelance world.
My experience is well established in information design, corporate identity and full branding application - from initial concepts to product delivery, mock ups to final artwork.
I am a multi disciplined designer, enabling me to also apply my creative skills to web design concepts and mock ups. I hand code in HTML and CSS and have experience working alongside developers. Through clear thinking design and technical understanding I produce user-friendly, easy-to-navigate web sites.
My strengths are to listen, understand and provide creative, practical and strategic design solutions that fulfil your goals.
Listen / Discuss with client / Research
Brainstorm / Draw / Sketch
Choose / Develop / Present to client
Feedback and discuss / Update / Test
Finalise / Deliver / Evaluate
BRANDING / IDENTITY
Name creation / think tank
Brand origination / Brand development
Brand guidelines / Brand guardian
Logo design / Visual identity
DESIGN FOR PRINT
Brochures / Leaflets / Flyers / Advertising
Exhibition stands / Packaging / Art direction
WEB SITES / DIGITAL DESIGN
Web site concepts / Wire framing / Web site design
User interface / HTML emails
Digital books / publications
App interface design