PROJECTS / LEITH HILL MUSIC FESTIVAL

A competitive choral festival since 1931

BRAND Creation / festival programme / posters / flyers

ABOUT LEITH HILL MUSIC FESTIVAL

Leith Hill Musical Festival is a competitive choral festival for amateur choirs in the Surrey area, founded in 1905 by Lady Evangeline Farrer and Margaret Vaughan Williams, whose famous brother, the composer Ralph, was Festival Conductor for nearly fifty years. Each year around two thousand singers take part over five days.

The main Festival takes place over two days in the middle of April, at Dorking Halls. The Halls were opened in 1931 to house the Festival and Ralph Vaughan Williams was an influential figure in raising funds for its construction.

THE PROJECT

After meeting and chatting with the festival organiser to discuss the objectives for the new brand, I created a versatile brand approach that could be used across all print and digital media. The flagship document is the main April festival programme, which we developed from being a 28 page document, to a 60 page contemporary souvenir piece.

HOW I HELPED

• Brand identity creation
• Festival programme / posters / adverts / flyers
• Print and digital design creation

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HELLO DAME'S THOUGHTS

“Like many business owners, I know that brand identity is paramount to how your customers perceive your brand. Sarah will take the time to understand your vision and find a way to communicate that visually. Sarah gave me a clear break down of costs and worked to the deadline we had agreed. She is the consummate professional and offered advice where she thought it would be useful. There were lots of design nuances that I overlooked and I am very grateful for her guidance. I really enjoyed working with Sarah on this part of the project and I know I will work with her in the future as my brand develops. I can’ t recommend her highly enough.”

ZOE KEATING / OWNER / HELLO DAME LONDON

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